To Our Valued Clients and Supply Partners,
As many of you may have already observed, United Packaging has recently re-branded our company. Formerly known as “United Packaging Supply Company”, the new UNITED PACKAGING better reflects who we are as a packaging organization. While our closest client and supply partners know that our company is filled with consultative packaging professionals that focus on design, product protection, efficient fulfillment processing, and client branding, many more still associated our business as strictly a ‘Supply Company’. Through an exhaustive 11-month effort that included everything from industry and competitive analyses, a SWOT analysis, marketing plan, along with extensive surveying (of which many of you reading were likely part of), and several other exercises designed to capture the ‘voice of the client’, UNITED PACKAGING was born. Throughout the process, many questions were posed by, not only our internal team, but our client and supply partners as well. Below are just a couple bullet points to address a few of those inquires:
Why rebranding your company? Why now? About a year ago, our leadership team sat together to simply discuss how to continue to support evolving client expectations. The emergence of corporate giants, like Amazon, has changed the notion of what, ‘providing exceptional service to clients’, truly means. Our plan started simply enough with wanting to ask our valued clients and prospects what they wanted out of their supply partners. From there, it evolved into a larger-scale examination into our company, our industry, our competitors, and our economy, all in an order to effectively support, and communicate our capabilities to support, our client’s evolving wants. We were excited to know that we already had provided, or had the competency to provide, what the large majority of clients wanted. We just needed to effectively communicate that better to our partners and prospects, which is what we believe we are doing now.
Isn’t United Packaging just another supply company like online e-commerce companies? No. In fact, we identify ourselves as a packaging consulting firm, that just happens to provide the shipping, packaging, janitorial, and safety supply and equipment needs AS PART of our consultative approach. Our primary focus is on supporting our client and supply partners key performance measures and company objectives. Whether those objectives surround sustainability efforts, fulfillment throughput, client branding, the launch of new products/services, increase utilization rates, improve inventory turns, or any number of other metrics and/or objectives, United Packaging is equipped to support those efforts. In fact, our new website is filled with case studies and programs that speak directly to our expertise in these areas. See for yourself. Explore our website and see what we’re really all about.
Many companies claim that they are able to support client and supply partner objectives, but lack the talent and systems to actually do it. How does United Packaging differ? Great question! While our clients mostly only see the packaging sales professional and our fleet drivers delivering to their facilities, they don’t regularly see the gifted staffing behind the scenes that is at the core of our company efforts. Our company employs some amazingly talented people. From MBA’s, to Six Sigma and Lean Professionals, to former military personnel, to folks who have lived and breathed packaging through their entire careers, our company personnel are what separates us from all others.
I want to close by thanking all of our partners, both client and suppliers, for their continued business and support. Without all of you, United Packaging would not be recognized as one of the predominant packaging enterprises in the region. We look forward to working together with you all, side-by-side, to help you reach your corporate objectives. I welcome any input and/or feedback you may have regarding our company. Please feel free to contact me at jeff.seidel@unitedpkg.com if you wish.
Sincerely,
Jeff Seidel
President/CEO
United Packaging
