Branded packaging is not just for retail anymore.
Whether it’s toothpaste, shoes, or tomato sauce, branded packaging is everywhere in retail. We expect to see it while walking down the grocery aisle or on a shopping website. It’s what differentiates items from their generic counterparts. It’s why everyone wants Nikes and not the other guys. Branding is a powerful tool in the consumer market.
Remember when Amazon was only known for selling books?
Unless you’ve been living in a different decade, you know that Amazon has taken packaging and shipping automation to new levels alongside its e-commerce and consumer goods empire. The chances that you’ve received a shipment from Amazon are very high. You know their boxes decorated with the signature “smile” logo. These packages sit on every doorstep in America. They’re on every truck, reused as storage bins or re-gifting boxes, or again for shipping. This has helped the brand become a household name, and legitimize them in the e-commerce business.
It’s time that ALL companies follow-suit with this trend, because it has very high value and can be done with very little cost. From boxes to tape, branding can make its way to any company’s packaging supplies.
3 Benefits of Branded Packaging
(1) Awareness
In other words, advertising! The more your brand is seen, the more people will remember you, and are more likely to buy from you.
(2) Legitimacy
A company who pays attention to every detail is one to be serious about their business.
(3) Creativity
Here’s a chance to show a company’s creativity and business savvy. Take advantage of the opportunity.
Branded packaging isn’t only for Fortune 500s, but it’s not a bad way to get there.
Does your company brand their packaging supplies? We want to know! Leave a comment below and tell us how you brand your packaging, and the benefits you’ve seen.