Branding is everywhere. Whether it’s found on trucks, city billboards, public benches, t-shirts, or even body art (yes, I actually saw a tattoo promoting a micro-brewery recently), it’s hard to look in any direction and not find company or product specific branding somewhere. In the packaging world, the two most recognizable forms of branding are with printed boxes and printed tapes. There are several obvious advantages and disadvantages of each choice.